TikTok: The Raising Ninja (by Abdulrahman Al-Duayji)


    TikTok gained a great reputation throughout the previous few years to go toe to toe against many leading social media names such as Instagram, Twitter and Snapchat. The Chinese social media application has become a cornerstone in many marketing campaigns. However, different startups are still missing brilliant opportunities by rushing into Instagram and neglecting TikTok's potentiality. Since TikTok can be considered by millennials as kids play application where teenagers are having fun and dancing. So in this article, I am going to demystify how and why TikTok is going to be a real game-changer and a raising Ninja that helps startups to shine in the crowd and convert more followers into leads.

1- Easy to Go Viral Even without Followers and Hashtags

    Like any startup, you want to build an audience by grabbing attention. In normal cases, business opts for a suitable shop location where customers can approach easily. However, this is not the case for online stores and online businesses since attracting followers have become the most challenging part for entrepreneurs because they know if they built the right audience success would be inevitable. As an entrepreneur who runs a small business, I found it fascinating how your first post can go viral even without having any followers or even adding any hashtags. I have noticed that after posting a casual video on TikTok for my online store post has reached more than 400 views within 2 days. The moral of the story TikTok algorithm supports anyone to reach a huge amount of audience in a very short period of time without lifting a little finger.

2- Shareability

    Bouncing between many social media platforms has become an addiction for all of us. Therefore, We might want to share a piece of content on 2 or 3 social media platforms at the same time. TikTok gives you the luxury to create special content and post it as on Instagram, Facebook, Twitter and other platforms in a form of posts or stories. In addition, videos can be downloaded with a watermark on them to be shared on WhatsApp. Sharability in social media gives you the simplicity to be organized and reach an audience in a variety of platforms.

 3- Large Audience to Bring to other Platforms
Shareability

    Since TikTok gives a magic wand to create catchy videos and expose them to a large audience you can direct them either to your business or to other platforms. So your brand will grow and last at the back of minds.
 

4- Creativity

    TikTok enables you to produce a new type of content even if you have no idea in mind, just record few short videos of your products or services, sneak a peak on the trending posts then easily the product can be introduced in a unique way. Besides, you can set a hashtag challenge, show the process of making your products, share tutorials, post funny videos, etc.

5- Followed Hashtags

    In TikTok, hashtags can be followed and that gives startups the ability to reach many niches followers immediately. That's why many posts go viral without the need to have any users. Which means everyone has the same ability to get many views despite their history or number of followers.

6- Young Demographic

    Statistics show that roughly 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24. Those young audiences spend an average of 52 minutes per day. That makes a golden chance to target such demographics.

7- Many Business Niches

    Like any other social media platform, TikTok offers a wide creative space for any business to find an interested audience and to turn them into leads and customers such as in health and well-being sector, educational sector, gaming and gadgets, etc.

8- Fastest Growing App

    Currently, TikTok is going through an unstoppable growth. The latest TikTok statistics show that as of April 2020, the app has been downloaded more than two billion times worldwide on both the Apple App Store and Google Play. It's worth mentioning that, TikTok was able to double its number of downloads in just over a year.

9- Entertaining and informative Content

    Publishing content for businesses on some social media platforms has become tedious. However, TikTok has made every post a new entertaining and informative experience. Since end-users would learn about anything you like through funny or informative short 10 seconds videos.

10- TikTok For Business

    TikTok for business is similar to Facebook pixel or Instagram promotions which enable startups to swiftly maximize ROI by reaching the most relevant audience. Also, targeting new audiences in 20+ markets worldwide. Finally, it's so easy and fast setup for every business with a flexible budget.


Reference:

https://www.youtube.com/watch?v=xqDPiA1EcNM

https://www.pickfu.com/demographic-segmentation

https://www.omnicoreagency.com/tiktok-statistics/#:~:text=TikTok%20Demographics,spent%20using%20TikTok%20in%202019.

https://boosted.lightricks.com/7-tiktok-ideas-for-your-business/

https://www.oberlo.com/blog/tiktok-statistics#:~:text=5.-,TikTok%20Downloads%20on%20Google%20Play,the%20end%20of%20Q3%202020


By: 

Abdulrahman Al-Duayji

عبدالرحمن غازي الدعيجي

Words Count: 793


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